Data Storytelling

Product description

Data storytelling involves a story that explains your data insights and propel people to act based on data informed decision-making.

Stories about your insights that evoke emotion, is what drives people to act and make better informed decisions.

Product description


Are you struggling to convert your data findings into a data story when you meet with the decision-makers in your organisation?

Data storytelling involves a story that explains your data insights and propel people to act based on data informed decision-making. Stories about your insights that evoke emotion, is what drives people to act and make better informed decisions. Any data analysis is only as good as the narrative describing the insight.

Data cannot speak for itself; it therefore needs a voice. You can use visuals and narrative to communicate easier and more effective. During this course, you will learn how to use Data Storytelling through a practical approach that will empower you.

Audience Overview

This course is ideal for any professional who needs to engage in data discussions using presentations, dashboards and daily interactions.

You can make a powerful impact, while creating and sharing captivating insights. This course isn’t focused on analysis or technical aspects; instead, it offers a practical approach, fostering the mindset necessary for living in a data-informed world.

Course Outcomes

At the end of this course, you should be able to:

  • Understand the relevance of applying different approaches when communicating data
  • Understand how storytelling form the building blocks for engaging data conversations
  • Develop skills to create impactful and engaging reports
  • Learn how to construct a data story by putting all the elements together

Course Outline

Topics covered during the course include:

  • Understanding the context of your story
  • Choose the appropriate visual
  • Eliminate clutter
  • Focus the attention of the audience
  • Think like a designer
  • Tell a story